The influence of online word-of-mouth on long tail formation
نویسندگان
چکیده
منابع مشابه
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متن کاملProduct Variety, Online Word of Mouth and Long Tail: An Empirical Study on the Internet Software Market
This study examines the impact of both demand and supply side factors on long tail and superstar effects in the context of online software download. Our descriptive analysis suggests the coexistence of a steeper head and a longer but slimmer tail. Employing a novel empirical approach via the quantile regression model, we find a significant interaction effect between the demand-side factor (onli...
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ژورنال
عنوان ژورنال: Decision Support Systems
سال: 2013
ISSN: 0167-9236
DOI: 10.1016/j.dss.2012.11.004